How to Use Free Classified Ads to Promote Your Business
Classified ads are still a very great source to generate traffic to your site and obtain some good free leads for your business. Many marketers focus their energy on posting as many ads as they can, but if you take the time to write One Great ad, you will better leverage your time and you will attract the perfect prospect to your business without rejection.
Here is How You write a classified ad that pays you over and over:
A. Think like your are the reader. While you are writing your ad, always remember that your reader is thinking ‘What’s in it for me?’ and your ad should offer something of high value to the person reading it.
B. Write your ad to one person. While you are writing your ad remember your ad is simply a long distance conversation with the person reading it.
C. Think to yourself, “How Will this Person Benefit by Clicking My Ad?”
The goal of a successful ad is connect the reader to what he or she wants
Remember, benefits are not features. Here is an example.
FEATURE: Make Money Online
BENEFIT: Enjoy the luxurious lifestyle of the rich and famous, right in your own home.
See the difference? A feature is what your product or service does. The benefit is the feel good feeling you get from the feature. Now write a list of all the benefits you can think of for your product.
D. Edit your list of benefits and select the best one. Writing a successful classified is like writing a sentence, you focus on one thought at a time. Remember the benefit you choose will have a direct effect one the type of person you attract.
E. Write the headline for your classified, using the benefit that you have chosen. The headline is the most important element of your ad. Making money from a post starts in the headline. Your reader will never see your site to even think about joining your business if they don’t click ad headline.
F. In the body of your classified assure your reader that clicking through to your site is a good choice for them by using the features to validate the benefit, but don’t over do it. You don’t have to hype anything up. Just simply give your reader what they clicked your ad for.
G. Track the URL in your ad with some type of tracking service. Tracking, testing, & improving are the key elements to creating ads that you can profit from. A Free link tracking service you can use is linktrack.info.
Your credibility is key and remember this when writing ads. Always be truthful, remember you are talking to another person long distance, and put the readers needs before yours. Once you establish rapport with your reader you will prosper.